Regular, unauthorized salaried worker family who is increasingly modest in how to live
The period of the economic downturn, which is said to have been ""lost 20 years"" after the collapse of the bubble economy continued, and now the society that has surmounted this is a part of wealthy families The disparity spreads to the way of living among non-regular employment families close to 40% of those who work. It is a daily life that purchases only consumer goods such as necessary daily goods and refrains from purchasing unnecessary urgent items because it is driven to a more modest way of living in families where households are lacking.
Therefore, we are trying to balance the household balance without traveling or expensive leisure activities, but as households with a gradual increase in deposit savings continue to raise food-related relationships It is also increasing. In addition, it is also reported in the mass media that elderly people living in pensions living in a modest way have been living up to their daily lives without being able to maintain their livelihood only by the amount of money paid for low pensions .
On the other hand, in middle aged workholder families who have reached a certain annual income and can not rely on the lifetime employment system in the workplace, while bearing the burden of housing loans, educational loans, In anticipation of devaluation of the future pension payment expected from deterioration of social security finance, the number of families trying to compensate by private insurance company's annuity insurance increase is increasing. Therefore, although recently wages have risen somewhat, due to loan repayment and insurance premium payment burden, there is no time to live and it is not enough to send a flashy way of living. Therefore, if you are an asset elderly who has many individual financial assets, it seems that you can expect a way of living where you can feel rich, so I would like the elderly with their privileged circumstances to use their own assets with aggressive action Right.